C-STAR Webinar: The "Business" of the Science Business
DESCRIPTION
Scientists are taught the intricacies of experimental methods to probe complex systems with the goal being discovery. However, the daily practice of science is a business, and, as with any business, scientists have marketing, public relations, research & development, distribution, finance and strategy considerations, just to name a few. Unfortunately, these areas (except for R&D) are not part of the typical PhD education but will be the subject of this on-demand webinar.
LEARNER OUTCOMES
-
Name the scientific practices that parallel business practices such as marketing, distribution, finance and strategy
-
Describe the components of a grant in business terms
-
Identify the risk-reward tradeoffs in the typical scientific career
- Point to areas of business that could assist their scientific career.
INSTRUCTOR
Rick Lieber, PhD, MBA Chief Scientific Officer and SVP, Shirley Ryan 嫩B研究院; Professor, Northwestern University Feinberg School of Medicine
AUDIENCE
嫩B研究院ers and clinicians interested in using technology to measure outcomes in a rehabilitation population
NO ACCREDITATION OFFERED